Xenum is growing!
The specialist in oil and additive production, Xenum Techno-Chemicals, is reaching a new level after the strategic acquisition and retooling of Syntix Lubricants.
“It’s a big step for Xenum,” said Reno Meyer, who has been the executive director of the company in Belgium since January 2016. “We have restructured the internal and external organization, adapted our products to the current and future market, optimized our marketing process on social media, and created new partnerships with national and international distributors. Sales of all our products are continuously and uninterruptedly growing.”
New company offices
Xenum moved to a new headquarters on June 1, 2016 due to confident growth. All products in stock are ready for worldwide delivery from a warehouse covering 3,700 square meters and a production center in the Belgian city of Aartselaar. Xenum also expands the development and manufacturing of its innovative and custom products for the specific needs of all its customers.
Professional sales team
Meyer previously served as managing director in the tire sales organization Tyrenet and as CEO of Forté Noord‑West Europa. “Collaboration with Xenum’s CEO Peter Tossyn is perfectly balanced. Peter focuses, among other things, on techno‑chemical knowledge and experience regarding the future development of existing and new products. I, on the other hand, focus on organization, sales, and relationship management. After six months of cooperation, this has achieved a certain synergy, expressed in the explosive expansion of our company in terms of development and sales.”
Since January 2016, Xenum has launched eight new products. Meyer says: “Peter now has ample time and resources to develop more innovative products that address current challenges and testing with internal combustion engines. All the people working at Xenum and Syntix are a team of professionals – and that is unquestionably the reason for our success. We now also offer fuel and oil additives, lubricants, oils, and equipment. Delivery and support are provided to 26 countries across three continents.”
Intranet platforms, web shops and B2B websites
To sell our products well, according to Meyer, Xenum has provided its global importers and distributors with all the necessary tools. “And also, we deliver high quality at a competitive price,” Meyer said. “Visually everything should reflect us and our approach to work. That’s why we have elegant packaging that catches the eye, and we support our products at every sales level, helping the end consumer better understand its advantages and the benefit they will gain from using Xenum.”
Xenum and Syntix customers have recently gained access to updated communication platforms, social networks, web shops, and B2B websites. “This is where our importers, distributors, and technical staff find all the information they need to directly understand in order to sell not only the product but also the vision of Syntix and Xenum.”
Xenum is looking for new distributors
“We have an entire range of professional products and equipment for cleaning, protecting, and servicing vehicles,” says Meyer. “In the Netherlands and worldwide we already have a dense network of importers and distributors. However, due to rapid growth we urgently seek resellers and companies interested in cutting‑edge solutions and ready to provide their customers with the highest quality. They can count on profit, optimal support, reliable supply, and working within a family company that is quickly becoming known in every corner of the planet.”
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We look forward to meeting you and working together!
